Clik here to view.
How to Get TV Exposure as a Doctor in 2013
Wednesday, November 17th at 2:30 p.m. eastern time, I will be leading an ExecSense webinar entitled, How to Get TV Exposure as a Doctor in 2011. Wednesday, November 17th at 2:30 p.m. eastern time, I...
View ArticleClik here to view.
Complementary Healthcare: An Industry that Defied the Recession
The complementary health care market is one of the few arenas that has not been hard hit by the current ongoing economic downturn. This is particularly true when it comes to nutritional supplements....
View ArticleClik here to view.
Hospitals, PR & Media Training
A powerful media story can not only bring in new patients, and build the hospital’s brand and credibility in the marketplace; it can also bring in funding. You want to present the hospital is the best...
View ArticleClik here to view.
Effective Medical Marketing
The medical and healthcare world is going through a period of tremendous change. From changes in technology, insurance and infrastructure, to changes in how physicians and healthcare providers reach...
View ArticleClik here to view.
Effective Medical PR: Part 2
In my previous article, I reviewed how PR and media relations is so important to effectively marketing a medical practice. Only public relations can offer a physician the validation and credibility of...
View ArticleClik here to view.
Medical Marketing for Doctors
As a physician you know that marketing and public relations used to be seen as an anathema in the health care community. The way the story went was, a physician’s job is to heal the sick, not self...
View ArticleClik here to view.
Revitalizing Your Medical Practice
By Moshe Lewis, M.D. and Anthony Mora Given the rapidly changing landscape of physician reimbursement, medical providers will continue to face several challenges to the classic office practice model....
View ArticleClik here to view.
PR for Psychotherapists & Three Tips for Launching a Successful Campaign
If any field was tailor made for the media world, it’s the field of psychotherapy. Why? There are very few topics psychotherapists can’t address. Think about the stories that drive the media cycle:...
View Article
